Services
Eyewear Industry Associates exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organisations facilitate change, achieve their vision and optimise performance and productivity.
Grow Your Business
Search, selection and management of distributors and agents
Development of brand pitch documents targeted at potential commercial partners
Advice and copy-writing / editing for English-language websites, marketing materials and sales support content
Setting up major and local trade shows and development of B2B marketing campaigns
Social Media strategy development, especially B2B - LinkedIn
Design and re-engineering of existing and new product lines (with my associates in Europe and Asia)
Advice to owners on how to deal with potential investors, including development of key presentations and mail-out content
Consulting for investors looking to invest in eyewear wholesale, licensing or retail (online and traditional)
Achieve Your Goals
Supply chain strategy – identification and evaluation of options for production and distribution.
Retailer-ready customer engagement – working with major retailers and wholesalers can require compliance with their ways of working, adoption of certain standards (eg barcode labelling at case or pallet level), logistics requirements and communications.
Packaging – specifying and sourcing, stock management, design transitions, and potentially realising savings through adopting a buying group approach for standardised items.
Business measurement – setting appropriate KPIs and introducing mechanisms to record, analyse and act on the results.
Mentoring and advice for your supply chain team.
Advice and support on broader business projects such as integration, acquisitions and strategic reviews.
Expert Guidance
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Regulatory and normative compliance of products regarding Medical Devices and Personal Protective Equipment including EC and EU certification process.
On May 26th, 2021 a new European regulation Medical Devices Regulation(UE) 2017/745 (MDR) will be in force regarding Medical Devices such as spectacles that are put on the European market. An authorised representative needs to be registered by manufacturers located outside Europe. Our experts Team could help you to fulfil the requirements of this new regulation and offer you service as authorised representative and/or PRRC located in Europe.
Since Brexit came in force on January 1st, 2021 specific regulation applies for UK market for foreign economic operators (UKCA). A domestic authorised representative must be identified in the documentation joined with the products. This contact will be responsible for the registration and conformity of the products and will be the UK responsible person on behalf of the foreign manufacturer. Our expert Team could help you to fulfil the requirements of this new regulation.
Building of quality management system and auditing following ISO 13485, ISO 9001 and ISO 17025.
Training for certification of the staff on regulations and standards applicable to medical devices and personal protective equipment
Project management and specific inputs on materials science
Financial engineering (European funding)
Innovate and disrupt
Trend-driven innovation: In order to connect with the consumer, the innovation needs to fulfil a consumer's desire. It needs to address an expectation gap, a pain point not addressed or ill addressed today. We can help you in identifying and delivering innovations that bridge the gap between these trending consumer expectations and your ambitions.
Process driven innovation: Whilst environmental sustainability is paramount today to the consumer, financial and human sustainability are key to the organisation. The endless search for continuous improvement, seeking more efficiency, better differentiation and lower cost coupled to higher agility will always drive innovations. We can help in finding ways to evaluate what matters and build on what works, removing the non-value add components.
Competitor driven innovation: We examine what organisations are doing to stay relevant and competitive in this fast-paced world. We can help by collecting robust and independent information to support a SWOT analysis, to identify and deliver innovation opportunities.
Regulatory driven innovation: Whilst rules and regulations can be seen as hindrance and red tape, they can be an opportunity for innovation and differentiation. Let us assess how your current and future products meet these rules and regulations and propose strategies to leverage them as a basis for further innovation and differentiation.